Do you need more traffic? There is much to learn about spying in espionage. You can compete with traffic sources that you can simply steal by following these steps.
Step One: Who Should Spy? You can probably name six or thirty online competitors. If not, you have to go through key words through Google and Yahoo. Who's Who? Write down all those who have a business like you, even if they are not the same.
Now you have to figure out who should spy for the first time. Start with the most successful web pages. How do you find them? Easy with some tools.
Google Toolbar (toolbar.google.com) is essential for espionage. There is a small bar on the Google Toolbar with "PageRank". Depending on the location, this bar may be gray, white or (generally) green and white. The greener the higher the Google rankings. To get accurate PageRank, move the cursor to the PageRank chart and keep it there. The highest PageRank competitors are those who want to look very closely.
You also want to spy on competitors in most traffic. Assessing the relative market position of competitors (compared to all websites) go to alexa.com and download the toolbar. Does the Alexa toolbar show a number on each website? S rank of traffic. The lower the number, the higher the traffic. (For example, Yahoo's Alexa rank 1, while Blockbuster's 2,220.)
Step Two: Snoop through your competitor's logs to see which pages and search terms are sending the most traffic. Do you have a public statistics tracker on the competitor's side? If so, look at it. If not, try the competitor's URL at /stats.html and / stats / at the end. Often, webhosters will produce statistics here – without password protection. Still do not find competitor statistics? Try your URL and "statistics". It's a long shot, but sometimes statistical pages are going to pop up like this.
Step Three: Look who is connected to your competitor. The easiest way to do this is to run Google and Altavista backward searches. Simply enter the link: [http://www.yourcompetition.com] (with the competitor's URL). You'll find most pages that are related to your competitor. How do you know which links are the best? Using the Google Toolbar. Pages that are linked to the highest PageRank competitor must look for their own links.
To steal your links, send all webmasters who contact your competitors without returning the link. You can figure out why they are joining your competitors (good free content, site-specific topics, etc.) and give them a better reason to contact you. Possibly, most webmasters provide a link.
If these new sites are related to you, it is likely that there are positive changes in Google's ranking. You may have survived a competitor for targeted search terms, especially when spying on multiple sites. All this from a little exploratory work and some e-mails!
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