Jeep target market for everyone

Jeep founded the off-road performance. But now she seeks to invite the bigger market to cover young fans. He decided to grasp the needs of both young and old with the brand new Wrangler charisma.

However, some Jeep purists express their views when expanding the car market's target market. They think the brand was too soft as expected. "Everyone is worried that the Jeep will lose its name," said Cefali, vice president of the Great Lakes Wheelchairs and a Jeep consumer. "I do not want to see that Jeep is not in off-roading."

Jeep Wrangler, the successor to World War II Jeep, is a mini-sport car launched in 1987. first updated in 1997. The next amendment was made in 2007 and the last one is the model year. The brand new Jeep Wrangler has several advantages, including motorized windows and door locks. During the 65-year history of a car manufacturer, this is the first time that he offers these qualities. "It looks like they're doing things that are not really off-road." added Cefali. Such a feeling is the reason why it was important to talk to Jeep purists when the new Wrangler was simply a sketch, said Jeff Bell, vice president of Jeep, Chrysler Group, DaimlerChrysler AG. He added that with the competition of new brands such as Hummer and narrow medium SUVs such as Nissan Xterra, a modern Wrangler had to be built. But the appearance and the features would not interfere with four-wheeled loyalists.

The Jeep Wrangler is now foldable with a windshield and removable and convertible covers. The new Wrangler has been designed with the inheritance in mind, said Trevor Creed, vice president of Chrysler Design. Kerry Ann Griffith, the Wrangler fanatic, is delighted that motorized features will not prevent hardcore Jeep fans from cutting doors to summer enthusiasts. "I do not care what the Jeep brand is doing while holding the Wrangler traditional," said Griffith, who is riding at least once a month.

"As soon as people see the new Wrangler, they say Tom LaSorda, CEO of Chrysler.

Jeep sales grew 11.5 percent in 2005 and the car maker has made the new Compass , Liberty Diesel and seven-passenger passengers continue to reduce sales. "It's a big thumb to grow a Jeep," Bell said.

Jeep Compass is the 2006 North American international car show for 2007 The vehicle is powered by a 172 horsepower 2.4 liter GEMA I4 petrol engine for the Australian and European markets, and now that the car is changing to serve a broader market, comes a lot of promise and surprise, that the machine is designed to provide a lot more, enjoy freedom, freedom, ability, exceptional fuel economy and internal flexibility to compromise affordability Although the car manufacturer has made significant changes, the components under test, such as EBC brake springs, will remain in the model.

The automaker expects 2007 Jeep Compass awaits new customers with a compact urban compass The SUV segment will double up to 568,000 units by 2010 and grow to 814,000 in 2016 by three times in 2004, 297 thousand pieces. Jeep Compass is designed to attract single women and recently married professionals in the 20's and 40's. The automaker also deals with a popular demographic targeting of $ 60,000 in median revenue.

The brand new Jeep Compass features a Jeep branded 7-row grid, round headlights and trapezoidal wheel openings as well as a new silhouette with a rigid raked windshield. Side curtain airbags are standard and equipped with a new 172-hp, 2.4-liter world-class engine manufactured by Chrysler, Mitsubishi Motors Corp. and Hyundai Motor Co.


Jeep Liberty Diesel is a compact sports car two new PowerTech engines, a 150 horsepower 2.4 liter I, and a 210 hp 3.7 liter V6, a 2.8 liter VM Motori turbo diesel engine became available in the CRD model and four-wheel disc brakes. In 2005 it received the title of compact road vehicle with the most favorable price.

The 2006 Jeep Commander, 7-Way Mid-Range Sports Equipment, three moon curtains, square sides, windshield and very different styles. It also offers a basic V6 engine, two optional V8 and a new Hemi. In Europe, the diesel engine developed by DaimlerChrysler has been developed with BlueTec technology.

Rebecca Lindland, analyst at Global Insight Inc., says the Jeep should stay connected with the changing tastes of customers, especially the younger generation. "There are many younger consumers in the premium category," Lindland said. "They look for premium brands, so a brand such as Hummer is very attractive to them that the Jeep needs to do is very attractive in the market and try to extend the brand's appeal without losing the crops. inquire about the Jeep. "

Source by Anthony Fontanelle