You've already started your new site (or started redesigning) and you're sitting, waiting, but wait a minute, something is wrong … does not seem to. It's like your site does not exist.
Well, I hate blasting the bubble, but if you do not have a well-publicized website or a lot of websites that are related to you, then you have to rely on the search engines. And if your site does not rank on the top three results pages, it's more than likely that it will not be found at all.
So … you know what's coming; that is the case, you need a good amount of search engine marketing (SEM) to ensure your site appears on search engine results pages. You will follow this and your traffic to your site will soon follow.
"Okay," I hear you say. "Let's do a search marketing, then …"
Well, that's a good start. But first you need to work out the approach to maximize your return. Let's name this in your search engine marketing strategy . In order to create an effective strategy, you need to understand a little more about how search engine marketing works. We currently have two different approaches for independent search engine marketing:
- Organic: including search engine optimization, links from other sites, and offline marketing.
- Paid: including the charge per click, paid submissions, and online banner ads.
- Most of the work behind search engine optimization (SEO) is a one-off activity, and usually comes a pre-determined fee.
- Changes to your site are likely to remain relevant and come to your site every year.
- Credibility: Most people (between 60 and 80 percent of research) click on organic results instead of sponsored (paid) results.
- If you are well located in one of the most important search engines (Google / Yahoo / MSN), you will likely appear in most search engines.
- Changes to your site's code. In general, changes are invisible to visitors. However, if you invest heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may be required to copy, navigate, or design your site. Ultimately, of course, if you make the necessary changes, you will see refunds.
- The results (rankings and traffic) start slowly. Normally you can see the results within 3-4 months.
- No warranty. Since search engines themselves have the last word they can not predict how many rank you get for a particular search term or engine; and you can not tell how much traffic your site receives.
- Pay per click (PPC) advertising programs can be implemented quickly. Usually, it takes two to three weeks for setup and running. Google AdWords works immediately after launching the campaign and Overture lists change within 3-5 business days (according to the editor).
- There is nothing to change on your site, though I would suggest creating targeted landing pages for each ad as it has proven to increase conversions (but this is another topic!).
- Not limited to the terms or keyword phases that you can bid.
- PPC is good for you to run promotions on your site, since you can turn your PPC campaign on and off at any time.
- You can choose where the listing will appear on the result page (in the sponsor's advertising area) and specify what the ad says.
- It's very easy to test different search terms and bids, etc., and measure the results.
- Clicks may be costly. Bidding wars can often arise.
- Every month you have to pay for clicks. If your budget is reduced at any time, your ads will disappear with your search engine traffic.
- Most people (between 60 and 80 percent of research) click on organic results instead of sponsored (paid) results.
- Requires a temporary investment to constantly monitor and modify the lists or the budget needed to outsource the business.
- Ads are subject to editorial acceptance. SEO helps you find anything you want on your site (where search engines pull the page title and description). But with PPCs, editors insist that all lists are factual and do not compare your business with others. This means that if you are the "biggest" provider, you can not say this.
- You want to spend some time on the search engine marketing and pay in the future for every possible search engine in the world.
- You have a budget to work now and later earn money.
- Your site is relatively simple with no complicated bells and whistles.
- You can allow it to wait a couple of months for the results.
- You do not want to handle or maintain anything on a daily, weekly or monthly basis.
- Want to get up and run fast.
- You have a promotion that you want to turn on and off your PPC campaign.
- Want to test your search terms, products or bids, and quickly see the results.
- Your site is search engine-unfriendly and does not want to invest in changing it.
- You are confident that you can spend the budget on a long-term basis and keep your positions on time.
Now you know a little about the benefits and disadvantages of organic and paid search engine marketing, you need to decide how to reach your online marketing campaign. maybe it's best to:
Paid ads may be for you if:
Of course, many companies and businesses deal both with organic and paid SEMs at the same time, and that's what you would normally like to offer to maximize the attractiveness of classified traffic to a site. You are currently planning a site or revising existing ones, make sure the developer knows how to create a search engine optimized code or work closely with an SEO consultant. From the beginning, it saves time and money in the long run. And you do not have to pay for a fortune when you handle this solution.
If you have an existing site that you want to optimize, you can make a difficult decision if your current site is not search engine friendly. If your site is made using a wide range of frameworks or dynamic pages (your URL looks like http://www.yoursite.com/page.asp?id=8 ), the correction the cost of these problems will be discouraged. If that's the case, then it's time to seriously consider redesigning your site earlier than planned.
Anyway, using a pay-per-click advertising campaign before optimization is a great way to read basic keywords using copies on your site by fixing which keywords respond to customers most in the campaign .