Paid Search Lists are still one of the most popular and effective way to deliver traffic to your sites. Unlike search engine optimization (SEO), Pay-per-Click (PPC) does not require the same level of technical skills and time lag to achieve results. However, in order to maximize the return on your campaign's return, it is important to take advantage of proven techniques that greatly increase your chances of success. Below I will learn in detail the "Best 7 Tips to Maximize Profits Using PPC".
1. Identify the keywords that are relevant to the product or service. Finding the right keywords and keyword phrases for use in a PPC campaign seems obvious, but it's easier said than done. On some occasions I was surprised to discover the little-known knowledge about the keywords that some marketers are most concerned with their products or services. You need to get roots with a series of brainstorm sessions that are members of many marketing networks or people who know your business. The old saying, "Two Heads Better Than One", could not be more right in this case. Once you have compiled your list, contact the many online keyword-oriented asset management tools to help you find missed phrases and strings. These tools are offered free of charge by Google, Yahoo and other search engine companies, and provide other useful statistics such as search volume for each keyword.
Do not search for keywords that are too broad on the target market – that is, buying a "car" when your business is "car insurance", it's likely to result in a negative ROI even if most people are car insurance Need. Do not be afraid to bid for such rare terms that are consistently related to your product, as they may be cheaper and have significant traffic when added together.
2. Accept at least 300 relevant keywords for your campaign. Although this can be compared to many keywords, it does not really. Keep in mind that in the recent 100 ecommerce survey, 64% claimed that they handle more than 1,000 keywords for their campaigns [i]. While longer string terms are searched for less than one to three words, they prove to be the best conversions as they create a more targeted visitor. Take the time to research and set your list to include as many targeted keywords and strings. Often, these longer terms are less expensive and PPC managers pass, so you can find plenty of bargain if you have the patience to create a campaign.
3. Use Management and Analytics tools Most search engines offer tools that allow you to effectively manage your ads and track performance. Clickthrough rates, conversion percentages, GEO targeting, bid bids, and auto bid bidders are all useful features that you need to use to maximize your campaign performance and minimize overcrowding. Some search engines now offer ROI trackers, an extremely powerful tool to help you determine which keywords are worth investing. Tracking, measuring, and testing different advertising content, keywords, and landing pages are as effective as possible with these tools.
4. Test your campaigns on a number of search engines. Although Google says PPC's market share reaches up to 77%, it does not always deliver the best results. The recent survey by digital and search engineers ranked third place behind MSN (1.) and Yahoo (2.) for Google for ROI [ii]. Of course, the mere amount of searches done on Google is one of the most important elements of any PPC campaign. The best thing is to explore different search engines to try out the best results. ESPecially for those who are targeting high conversions but less well-known special keywords, where they find significantly fewer searches a day. For some sites, you simply do not get enough traffic from a single source, so your campaign distribution is the most understandable. You should also try to find an industry-specific engine if you have a vertical market. Niche search engines are becoming more popular as they are able to direct targeted traffic to advertisers.
5. Measure the various marketing campaigns separately. PPC, contextual ads and banners, etc. They all bring different results. It's important that we measure each campaign separately with analytical tools, as described in Type 3. By measuring each campaign individually, you'll be able to best determine which ones are giving you the best ROI and where you need the optimum advertising spend.
6. Type in ads that trigger the desired response [iii] . Lists must contain the following essential elements of effective textwriting:
- Speak to the target audience in a language they understand.
- You can highlight your competitive advantage by first viewing your competitor's ads and then listing something special about your business.
- Emphasize Your Business & # 39; benefit or solution if potential customers know "what's in it", for example saving time or money.
- Offers an effective solution, such as a bonus or a discount, but without the goal, you should not increase things for free by expanding the database or expanding the brand.
- Create urgency by providing a solution to the "pain" of your outlook, or offering time-sensitive or limited offers.
- Includes the same call to action you use on your site, such as linking the discount or time savings to the desired purchase response.
7. Enter your keywords between your ad and landing pages. For some search engines, you must specify (at least) root keywords in your ad lists. I suggest that this is a mandatory practice for all PPC ads, as click rates can be improved by up to 50%. Search engines are more attracted to a list that includes keywords as it indicates relevance. It is likely that it takes too much time to include a separate list for each keyword text, so try to combine ads with as many keywords as possible, instead of describing it for the title. Also, you'll see a higher conversion when your keywords appear on landing pages that are directly linked to PPC ads.
By implementing these suggestions, you must be able to get the most out of your PPC campaigns while improving your payback and tracking capabilities.
Pay Per Click E-tailer Stress Test for Year 1 E-tailing Group Inc., November 2006
[ii] ] Jenny Hoffbrand, "Overcoming Google may Increase Your ROI" Precision Marketing (2007-11
[iii] Catherine Seda, Search Engines Advertising: Your Way to the Top to Increase Shopping, (USA: New Riders Publishing, 2004) 48-55