If you searched Google for Miserable Failure, the most successful result was George Bush's official website. You can be sure; George did not sit on the "metatag tags" on his website to include the keyword phrase. In fact, it is very doubtful that the term "Toxic Failure" appears anywhere in your site's content.
What happened to link thousands of other websites to George's website with "Miserable Failure," "Anchor Text". Due to the nature of Google's computer algorithm, and the importance of the "at anchor" on inbound links (and in particular the extremely large weight of anchor) at that time, he began to recognize that George's website is so connected
Finally, this term has a single position has been acquired by this term alone. Very funny things. There are many well-known examples of this. The other was a competition among people working in the SEO industry to see who could rank the "coolest guy on the planet". For more examples, just go to Google and enter "Google Bomb", but it shows how important the inbound links are (and still are) as the primary search engine rankings
. but you can also use a certain search syntax on Google to see exactly how many links have been created on any particular site and especially where these links exist. Forming an SEO perspective that was dead was a lightweight "reverse engineer" for why the highest ranking websites were ranked as they were. You can simply manipulate the keyword density of content pages and perform similar link building campaigns as close to ranked web pages. Early in the day – although he wanted to work – the highest rank would not be far.
As you can imagine that webmasters with the introduction of the importance of inbound links are also a "game" for their benefit. The above-mentioned "Google Bomb" is an excellent example of how this link ranking factor can be "played". However, incoming links attributed greater importance to the primary factor, "fewer than two bad" as Google ranked sites.
For old webmasters, it's easy to manipulate internal components on their own website (keyword density, etc.).