A lot of travel website owners who article article marketing articles, many of them think they do not give the best results for successful results. In this article, I explain why I think of some of my comments that some travel writers will give up on it and I think they can improve their results. The Nitty Gritty
First of all, articles are marketers article articles on article directories as part of web site promotions – thats and many things I say here apply to every niche. Ideally article marketers are working towards:
- Long-term links point to their site
- The viral effects of articles are re-published at official sites and ezines
- Click on links
- They create themselves as authorities in their cabin
- Authenticity to Readers' Eye
The first 3 is about getting more and more traffic to your sites, the latter 3 enjoying the benefits of traffic. Article marketers will not benefit from their work if they produce:
- Poorly written articles
- Lack of First Hand Missing Knowledge
- Misleading and disappointing readers ruin their credibility
It's all common sense, but not every writer gets it. In order to better explain, I will use some possible scenarios.
Jess and Mick bought cheap flights online on the Canary Islands. Since they are in need of accommodation, it is only natural to find the type of accommodation you want. "Canary Island holiday property rentals" uses their first search result and are happy to see the article "Canary Island Holiday Property Rentals" at the top of the search results.
It is a disappointment to them when they find that Article A is generally about the Canary Islands and has nothing to do with hiring a vacation property, except the link in the resource box. The author has lost credibility because their title is misleading and the only link they are likely to click on are Google ads that are commonly found on the title pages of the article, or it is more likely that Jess and Mick will drag and resume searching.
Finally find the information they really want and accommodations that they now want information about renting a car. The search for Canary Islands car rental, the top link is an article in "Canary Islands Car Hire". Imagine that Jess and Mick were more annoyed that they would find a general article about the Canary Islands and the only one about car rentals is a link to the author's bi-farewell credibility, article, and click-through.
Search Search
Mathew builds a website from the Caribbean. You have some of your own material, but you decide to visit an article book and find some content to build your site faster. You will find a very good article on Jamaica visit and would like to use it, but the problem with the title "Cheap Flights to the Caribbean". Yes, you've guessed it, the only reference to cheap flights from the author is bio. Mathew decides not to use the article on his website because he has an ethics and does not want to deceive visitors.
Then presents a "Fabulous Jamaica Resort Review" article. Mathew expects a real review from the real visitor, but he does not get it. Instead, it is a brochure like an article that exalts the virtues of a hotel or an all-inclusive resort that only relate to author's biologies – and an article that does not show any sign that the author could ever walk in the beautiful Jamaica island. There is also a sentence that offers more information on the website on this website and this site only belongs to the author – goodbye to its credibility.
Checking Reality
These scripts authors thought they were smart and used the best keywords and phrases in the titles they promote in author biology. It's OK if the content of the article is the same as titles and keywords – shooting yourself in foot marketing, if not.
If you promise to review a resort, you should give it something and not something that can be found in any travel brochure or travel site. The review should start from the author's opinion, which is from experience and nothing less. The article's web site recommendation does not only violate the article, it also contains a credential hit.
If your misleading article is accepted in the article directories, you want to take advantage of the viral impact of your article. Other websites and ezines? Would you like to mislead or pay for your ad on your site or ezine? I know not. I really enjoy reading good travel articles and reviews, but I often find them for the disappointing reasons I've outlined.
Any good and ethical sales person, and internet marketers know, build trust with their prospects. You want the articles to work for you, so start thinking about a reader or publisher's point of view and you will not go far.
The travel niche is huge and today many people are searching for the Internet for information before sacrificing their blessing. Most travelers know nothing about internet marketing, article marketing, or keywords. All they know is what they see – they deceive them. Click on a link and buy from an author or seller who will mislead you?