The concept of professional Home Staging is not a new one. In fact, it has become a popular marketing tool among the west coast of the real estate community for more than 30 years ago. Given the recent housing market downturn, homeowners are struggling to sell their homes in a creative way. Many real estate agents and homeowners a service called "Home Stagers" professionally prepare the house for sale. What exactly is Home Staging? Although there are many different "tag lines" from various sources within the industry, it can be summed up as "we have been preparing for the homeowner and the" situation "at home, to appeal to the masses. The marketing tool facilitates quick and profitable sale. "
dozens of new programs HGTV, the home buying and selling general public taking notice of this thing called" transitional "So the question remains. Does What does psychology have to do with it? The answer is yes it works, and one of the most important elements of psychology made for the domestic market Let's first look at the definition of "psychology" in Webster's Dictionary defined as follows:… "the science of the mind or the mental states and processes," How does this apply buying and selling a home, you ask?
It is quite simple really! a professional home fox is usually home sale pack away personal photos and Momentos remove clutter such as knick-knacks, countertop appliances and other items that reflect the lifestyle and the way the family lives in the home. the fox will start with a clean slate, so to speak. Through placement, lighting, upgraded furniture accessories and graphics, as well as a psychological allure hereinafter referred to as "emotional connection points," will play a mental process. By "sticker" or short scenes that life also looks to be a person might space, the receiver, for example, you "mentally move" into the home. This psychological persuasion. Here is a mental exercise to prove this point. Relax and close your eyes, imagine your mind's eye, a long and stressful day at work. You get home, fill the bathtub in the master bath with hot water and clouds of fragrant bubble.
You climb a relaxing soak, sip a glass of wine and watch the dancing reflection of the candle -lit room … OK, then threw it Now! The point is that with the help of psychology … "science of the mind," the fox is able to call home to a prospective buyer and help them imagine themselves living there. The "staging" Master Bath fluffy towels, nice candles around the tub, and a serving tray with a glass of wine, a customer "emotionally connect" to this place. This is just one example, but a lot of emotional connection to be strategically takes place in the home.
Although there are still "non-believers", a home staging, it has been proved of a very valuable marketing tool. This is not simply painting the walls and packing away extra "stuff." In order to be successful there, it is a critical component of the human psyche that needs to be addressed.